Working with staff to build a stronger brand, with Jessica Ferrell
We’ve covered in past episodes the importance of your team in representing your brand. (Episode 41 – Year one with Blaker Brewing, Episode 10 – Building Teams for a Strong Brand) There are so many aspects to developing and representing your brewery’s brand through your staff, I think that it is a topic worth exploring further.
Jessica Ferrell comes from a deep background in restaurant and brewery experience. Along with just starting her own consulting business, Jessica teaches Pub & Tasting Room Management through the Business of Craft Brewing certificate program at Portland State University. In this episode, Jessica gives us really solid foundations to delivering a great customer experience through easy to understand formulas. It was great to see the alignment between branding concepts and how these can be implemented in your taproom or brewery experience.