41:29 MIN

Austin Beerworks – BB053

August 10, 2020

Austin Beerworks with Helms Workshop

Find Austin Beerworks

Website: austinbeerworks.com / Instagram: @AustinBeerworks  / Facebook: @AustinBeerworks / Twitter: @AustinBeerworks

Find Helms Workshop

Website: helmsworkshop.com /  Instagram: @helms_workshop / Facebook: @HelmsWorkshop / Twitter: @HelmsWorkshop

Austin Beerworks co-founder Michael Graham along with Helms Workshop founder Christian Helms join to discuss branding for Austin Beerworks.

Talking Points:

  • Development of branding and brand identity, beyond just a cool logo
  • Development of core and seasonal cans
  • Connecting your branding to the beer you make
  • Breaking out of the typical look in beer branding and being different.
  • Creation of premium bottle labels and how they’re integrated into the core Austin Beerworks brand.



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