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Austin Beerworks with Helms Workshop
Find Austin Beerworks
Website: austinbeerworks.com / Instagram: @AustinBeerworks / Facebook: @AustinBeerworks / Twitter: @AustinBeerworks
Find Helms Workshop
Website: helmsworkshop.com / Instagram: @helms_workshop / Facebook: @HelmsWorkshop / Twitter: @HelmsWorkshop
Austin Beerworks co-founder Michael Graham along with Helms Workshop founder Christian Helms join to discuss branding for Austin Beerworks.
Talking Points:
- Development of branding and brand identity, beyond just a cool logo
- Development of core and seasonal cans
- Connecting your branding to the beer you make
- Breaking out of the typical look in beer branding and being different.
- Creation of premium bottle labels and how they’re integrated into the core Austin Beerworks brand.