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Freshly Wrapped – an introduction to the branding seminar and participants

Welcome to this special two-part series where we cover an upcoming seminar that will take place at CA Craft Summit in Long Beach, CA. Freshly Wrapped: An Inside Look at Label Branding Strategies will take place Thursday, September 12th, 2019 at 11:35 am.

For this introduction, Nick Longo and myself cover the idea of the seminar and our partnering breweries – Big Stump Brew Co. and Trademark Brewing. We learn the special situation each brewery is in and why now is a great time for them to develop a package branding strategy!