Designing and Producing Tap Handles with Jeff Schweiger of The Alison Group
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One of the ways to market your brand, mostly unique to the beer industry, are through custom tap handles. These are fun items to create and have for your brewery, especially if you are just getting a new brand off the ground.
Since these are three dimensional items, custom tap handles can take on many, MANY shapes, sizes, materials, and textures. This also becomes the challenge, where do you start with a new tap handle design?
If you already have a robust brand and brand system in place, this process can be a bit easier, but often still has it’s challenges.
If you are a bootstrapped and smaller brewery, costs and design factors might also be a concern.
Having these unique dimensional tap handles can be a great way to draw attention to your brand and your beers. Tap handle lineups can also be very visually intensive and competitive.
The question that then arises during the design process is, how can you design a tap handle that looks good, stands out amongst other taps, AND fits your brand well.
The Alison Group is a design and production company that makes tap handles and other products for many breweries all over. Owner, Jeff Schweiger, joins us to discuss tips on creating a successful tap handle and what to expect during this process on this episode of Branding Brews.