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Planning Content for your Beer Packaging and Labels
Nick Longo is the owner of Longo Designs, a podcast co-host of The Deeply Graphic Designcast, and also a Graphic Design Instructor for California State University, Northridge.
Find Nick Longo
longodesigns.com // Twitter: @longodesignsinc // Instagram: @longodesigns
Planning early for your new beer packaging or labels will really get you on a good foundation. Nick has a great way to create an outline which is a simple visual way to start planning out what content will go where and what kind of content you will need. Discovering the content needs in this visual way can really help drive creativity and can also sometimes make you aware of content needs that you may not of known you needed. Getting this all done early can also give you more time to focus on your messaging which in the long run will create a stronger beer brand!
Content planning outline
CODO – Craft Beer Branding Guide
The Alison Group – tag! custom tap handles