Content Planning – Nick Longo – BB002

May 03, 2017

Planning Content for your Beer Packaging and Labels

Nick Longo is the owner of Longo Designs, a podcast co-host of The Deeply Graphic Designcast, and also a Graphic Design Instructor for California State University, Northridge.

Find Nick Longo  //  Twitter: @longodesignsinc  //  Instagram: @longodesigns

Planning early for your new beer packaging or labels will really get you on a good foundation. Nick has a great way to create an outline which is a simple visual way to start planning out what content will go where and what kind of content you will need. Discovering the content needs in this visual way can really help drive creativity and can also sometimes make you aware of content needs that you may not of known you needed. Getting this all done early can also give you more time to focus on your messaging which in the long run will create a stronger beer brand!

Content planning outline

CODO – Craft Beer Branding Guide

The Alison Group – tag! custom tap handles

Chris Ladwig – Brewery invitation 500 beer labels

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