Podcast: Play in new window | Download (Duration: 48:02 — 44.1MB) | Embed
Co-Branding and Collaborations with Jordan Hoffart and Fish Scales
Find Jordan Hoffart and Black Plague Brewing
Website: blackplaguebrewing.com // Instagram: @blackplaguebrewing
Find Fish Scales and Atlantucky Brewing
Website: atlantucky.com // Instagram: @atlantucky
The idea of collaborations between breweries has proven to be a successful way to promote brands and your beer. I wanted to take a look at some ways that other industries, brands, and celebrities are collaborating in the beer industry to reach new customers. Jordan Hoffart is a professional skater that co-founded Black Plague Brewing. Hoffart and Black Plague created a collab. beer with Tony Hawk, cleverly named Tony Hawps – Birdhouse IPA. Fish Scales comes from the music world and the successful group Nappy Roots. Fish Scales, being a brewer himself, has collaborated with a number of breweries and has come up with some great ways to promote those beers and brands.