Branding and Running a Beer Week
Melissa Carlson is a designer and partner at 818 A Tiny Design Empire in Des Moines, Iowa.
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Melissa, along with her design studio, took on the project of branding and running the Des Moines Beer Week. Along with creating full branding for the 10 day beer week, 818 also organizes, fundraises, plans, and much more to make the beer week run. Melissa says that running this beer week event is similar to planning 10 weddings. Some of the important things that Melissa and 818 have found out is that being a neutral party is a good thing for running a big beer event like this. Also, they played a pretty great and smart move by piggybacking off of the popular annual beer festival put on by Iowa Brewers Guild.