Beer Branding Photography with Roscoe Myrick
Photography is such an essential aspect in marketing and branding. A good photo can draw your audience in to your culture, taproom, and create stories for your brand.
There’s the obvious needs for photography, like product shots of your beers for your website, sales sheets, brochures, and advertisements. Those are essential, and should be done well, but if you start thinking of capturing moments in your photography, you can really start to create engaging images.
You may be fortunate enough to have a photographer friend that can help bring these photos to life and create a catalog of photos to use. In other cases, hiring a photographer may be your best bet. In both of these scenarios, you will likely be setting up specific photo shoots and hope to create a solid library of images to use in the future.
There are so many moments in your day-to-day life at the brewery that can make great snapshots to help tell stories and reinforce your brand. Instagram, Facebook, Twitter, and blog posts on your website all benefit from good supporting images. If you can get some basic photography gear and start thinking about capturing these moments yourself, you can take this into your own hands and be able to regularly create these wonderful snapshots.
My good friend, Roscoe Myrick, is a professional sports photographer, but he has also done photo shoots of all kinds. His photography style is unique, and really draws the viewer into the frame. Roscoe helps break down the basics of getting into photography, and starts digging into the creative aspects of taking great photos. Join us as we break down photography for your brand, in this episode of Branding Brews.