Austin Beerworks with Helms Workshop
Find Austin Beerworks
Find Helms Workshop
Austin Beerworks co-founder Michael Graham along with Helms Workshop founder Christian Helms join to discuss branding for Austin Beerworks.
- Development of branding and brand identity, beyond just a cool logo
- Development of core and seasonal cans
- Connecting your branding to the beer you make
- Breaking out of the typical look in beer branding and being different.
- Creation of premium bottle labels and how they’re integrated into the core Austin Beerworks brand.