575 Beer Labels – BB009

July 14, 2017

Making Invitations Personal With Chris Ladwig

Chris is an award-winning Art Director/Designer currently living in Orlando, FL. He focuses on branding and packaging and has had his work featured in some of the top design publications.

Find Chris online

Website: chrisladwig.com  //  Twitter: @ChrisLadwig

Creating personalized invitations to brewery events will really create deeper connections with patrons and develop a stronger brand. Chris Ladwig helped develop 575 unique beer labels for the opening of a new Florida Beer Company location. He went out to local bars and taprooms to find out who the most frequent locals were and created a big list of people to invite. From there, Chris designed each individual their own beer bottle with a label designed just for them.

See the entire case study with many more examples of this special invitation here!


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